Google may monopolize the market for AI consumer services. And now it is rolling out a product to help businesses set prices, based on what it knows about us. The failure of antitrust will be costly.

Earlier this week, Google made three important announcements. The first is that its AI product Gemini will be able to read your Gmail and access all the data that Google has about you on YouTube, Google Photos, and Search. While Google skeptics might see a Black Mirror style dystopia, the goal is to create a chatbot that knows you intimately. And the value of that is real and quite significant.

The second announcement is that Google has cut a deal with Apple to power that company’s Siri and foundational models with Gemini, extending its generative AI into the most important mobile ecosystem in the world.