Today’s polarized debate on AI is rooted in task-centric framing. It frames the problem in terms of job loss or productivity gains, but overlooks the more significant shift.

AI doesn’t just change what we do. It changes how systems are restructured and who has control over them.

This brings us to what’s really happening: the pie is growing, but not everyone will benefit from the gains. This is the quadrant of rebundling, where entire industries are being rebuilt around new logic.